On August 26 2010 I posted an irritated little Blog about the sloppy use of grammar and titling, in particular reference to the redesign of the Waterstone’s identity.
To remind you, I was railing against the mis-use of a small ‘w’ on the redesign, coupled with the pseudo-souless retro-type, that had no part in the Waterstone’s history. Well it has taken 18 months but someone at booksHQ has now seen enough sense to reverse its decision.
http://www.designweek.co.uk/waterstones-reverts-to-original-logo/3033213.article
A small triumph for enduring brand thinking . . . as evolution needs to start from a solid base. What a pity they didn’t ask for a more rational and learned opinion in the first place.
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Now Howard – were you irritated or irratated?
OOOps! Spell checkitis!.
H